Annabelle Fleur founded the style blog VivaLuxury, the product of her long-time love affair with fashion. Fleur says her style is inspired by art, travel, and film. She was a computer programmer prior to delving into fashion full-time. Proving that brains, beauty, and a spot-on sense of style go hand-in-hand, the Los Angeles–based woman behind Viva Luxury has amassed an undeniably enviable fan following. Over the years, Fleur has learned to take more risks when it comes to fashion. “Now I am always open to new things, whether it’s embracing a bolder color palette or trying something I wouldn’t normally go for.” It’s no surprise that her favourite Florian London piece is the ‘Hand Painted Bite Me’ Vienna Tote!