We collect information from visitors to our Website to personalise and continuously improve your Florian London experience.


We use the information that you provide to fulfil your orders, customise your future experience with us, and to correspond with you in your stated preferred means of communication if invited to do so, throughout the duration of your relationship with us.


All Personal Data and information you supply to us will be processed in accordance with the EU General Data Protection Regulations (GDPR). This means that we will obtain your consent to use or share your information. This Policy sets out the principles governing our Use of your Personal Data on this Site, upon the receipt of your consent.

When ordering goods you will be asked to provide certain Personal Data such as your contact details. We will store this Data and only use it to contact you to fulfil your order.


If you have explicitly opted in to receive details of other Florian London products, we will retain your Personal Data to maintain contact with you in your stated preferred method(s) of communication.


To enable us to monitor and improve our Site, Florian London gathers certain aggregated information about you when you browse our pages, including details of your operating system, browser version, domain name and IP address, the URL you have come through to gain access to our site, and the pages you’ve visited on Florian London.




By visiting the Florian London website with your computer set to accept cookies or consenting to Cookies on our page, you are consenting to the way we use our cookies.

A cookie is a piece of information that is stored on your computer's hard drive by your computer’s web browser which tracks your movements within websites. Like other websites, we use cookies, web beacons, and other technologies (we will refer to these collectively as ‘cookies’ throughout this guide).

We use cookies to record information such as your User ID and password to enable us to identify if you are registered on Florian London so we can shortcut your access through our Site and Products.

Cookies help us to recognise you on our site, so as to improve your experience by:

Recommending products we think you’ll like and show you only the information we think you’ll be interested in seeing.
Remembering your specified preferences, such as the currency that you prefer to shop in.
Keeping track of items stored in your shopping basket.
Making your shopping experience a safe one

Cookies and Browser Settings

The Help tab on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, and how to disable cookies altogether.



To ensure that our customers’ credit, debit or charge card is not being used without your consent, we will validate your name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will remain unaffected. All information provided by you will be treated securely and strictly in accordance with the EU General Data Protection Regulations.



We endeavour to take all reasonable steps to protect your Personal Data including the use of encryption technologies to protect your data in transit and at rest. This is provided by Godaddy Wildcard SSL SHA-2 and 2048-bit encryption which is the strongest on the market.



We will retain your Personal Data, for no longer than is necessary and as follows:

Personal Data supplied to us by customers consenting to maintain contact with Florian London will be stored securely from the date you provide us with your information until you ask us to no longer process your Personal Data.
We do not store credit card details of our Customers. All Credit Card payments are processed by Paypal.
Customer Order details will be stored securely from the date of your order for a period of six months.
If you have any queries about our privacy policy, please contact us at the address provided in Clause 1.1.