Your Bag


  • The Red Edit

    March 7, 2017

    The Red Edit


    Red is not just a colour but 'a state of mind' - a mentality that oozes vibrant & sophisticated attitude, if you are determined, strong, ambitious and passionate, then red is your colour. With March being a month of milder temperatures, a red bag is the perfect colour for your everyday accessory.


    Red Colour Facts

    – Throughout history, red has had a predominant role in powerful people’s wardrobes, such as cardinals.

    – Red is considered a very energetic color, which promotes ambition and determination.

    – Red stimulates appetite; can you think of a prominent fast-food chain that uses the color red?

    – In some Eastern countries, brides wear red instead of white.

    – In China, red symbolizes good luck


    Add a pop of colour with your RED handbag


    Your handbag is the best way to insert red into your everyday style, it will add a pop of colour to your late winter wardrobe.

    Ambitious & Passionate

    The Oxford Tote with hand-painted tulips is your perfect companion, glamorous  yet stylish, this red bag is perfect for everyday wear

    Sexy & Sophisticated

    The hand painted Chain Wallet 
    is  compact, yet a stylish piece to take you from day to night.

    Vibrant & Passionate

    The ‘Bite Me’ Vienna tote is the perfect choice to add that pop of colour your outfit


    Nika Huk with the Red Oxford tote with handpainted eyes

    Our red mini vienna with Bite me lips

  • Blogger of The Week - Sirin Isik

    February 26, 2017


    This week we introduce to you our blogger of the week, Sirin Isik of ‘Sweetness of Fashion’, an LA-based Turkish trendsetter. Born in Bursa, Turkey, Sirin kicked off her fashion career with her blog ‘Sweetness Of Fashion’, which is an eclectic mix of outfits, food and all things fabulous.

    Sirin picked up her creative flair from her mum who was her first fashion buddy, both spending time together discovering and collecting unique pieces at boutiques around the world and layering them together.

    We love Sirin because she has a stylish yet fun approach to fashion and claims that 'Dressing up games never get boring'.



    Sirin is seen here casually rocking our ‘Hand Painted Oxford Tote’ styled with a classic white maxi shirt, black skinny jeans, gold-buckled black loafers and finished off with a pair of stylish sunglasses.




    More on The Hand Painted Oxford Tote

    Turn heads with our Hand Painted Oxford Tote. This is a great addition to any wardrobe as it combines modern creativity with classic craftsmanship. The perfect handbag for that classic sort of lady who is after some extra added spice.



    Wear It Like A Fashion Blogger

    Get Sirin's effortless look

    FLORIAN get the look

  • Our SS17 Just Landed Online

    February 24, 2017

    Say hello to our SS17 collection! This month sees the launch of some must have pieces from our stunning spring/summer ’17 collection, available to buy online now. Our collection is inspired by the concept of flourishing’when spring time nurtures new life that comes with colours of abundance.

    Let a hundred flowers bloom with our stunning new colours, that evoke springtime images of blues skies and rose gardens. There are some beautiful shades included in the collection such as rose pink, Khaki, misty blue and classic whites. This collection of colours really adds a pop to your wardrobe and is the perfect trendsetter accessory for any girl about town.

    Turn Heads with the Flower Vienna Tote and Mini Vienna

    Our classic Flower Vienna Tote and Mini Vienna Tote collection is a pretty one to turn heads your way. Get ready to bloom with this rose-pink colour, that has been carefully decorated with delicate floral motifs. The addition of a luxury gold clutch adds to the soft and timeless finish, to give your wardrobe that classic elegance it always dreamed of.

    florian flower vienna

    This Mochaccino Khaki colour sees the return of our hand painted ’bite me’ slogan, accompanied with those sensual lips to set you out in style. This is a great colour that can be paired with classic whites to have you ready-get-set for summer.

    florian bite me

    Hand Painted Amelia Crossbody

    The Hand Painted Amelia Handbag is a cute little one for that special day off spent soaking up the sunshine and sipping iced coffee.

    amelia crossbody florian

    Florian Rucksacks – Style and functionality in one

    Aspire in style with our collection of luxury backpacks, that offer both style and functionality - simply pop in your tablet or notepad and other essential girly things and run around town with ease. The backpacks come in 3 shades, white, misty blue and rose pink. There is no denying a white backpack is the epitome of a ‘trendy summery style’ this year and is an essential colour for all your spring accessories. Alternatively, opt for the dreamy rose pink or misty blue hues to have you well grounded in the essence of spring and summer.

    rucksack florian


    Click here to shop our SS17 collection

  • Confessions of a Fashionista Afternoon Tea at London Hilton on Park Lane's

    February 20, 2017

    LONDON – February 2017 –  Take a well-deserved break from exploring the catwalks and enjoy a deliciously well-dressed collection of cakes & fancies in an Afternoon Tea inspired by some of the UK’s finest designers including Florian London, available from just £39 per person from 17th to 26th February in the stylish and tranquil Podium Restaurant and Bar at London Hilton on Park Lane.


    Styled to perfection by Executive chef, Anthony Marshall, is an assortment of mouth-watering delicacies with a fashionista twist, designed to charm your palette this February.  Relax and enjoy freshly made sandwiches including classic combinations such as smoked salmon and horseradish crème fraiche on malted seed, cucumber, chive and cream cheese and prawn cocktail with lettuce.

    Prepare to be dazzled with high-fashion bakes and biscuits inspired by Mary Kantranzou, Florian London and Lucy Choi. Gracing a chocolate red carpet are deliciously curated shortbread biscuits, designed to imitate a ‘little red dress’ coated with a red glaze and layers of iced flowers, paired with a quintessential shoe, finished to perfection and donning a chocolate platform heel.

    A captivating middle tier showcases tasty treats such as mandarin dome chocolate puck’s, mint & white chocolate tarts and chocolate raspberry parfait, combined with an understated palette of elegantly infused strawberry and pistachio tarts, replicating the strong and feminine silhouette of  Florian’s handbags. All included alongside a traditional but stylish array of freshly baked scones, in a choice of plain, chocolate chip or raison, to be generously layered with a heavenly filling of your choice, praline chocolate spread, clotted cream and strawberry jam.


    This collection of carefully designed luxuries is the perfect opportunity to sit and reflect on the amazing pieces shown at London Fashion Week, rest your feet and sip on a warm cup of Twining’s' tea or a refreshing glass of Pommery champagne.

    The Confessions of a Fashionista Afternoon Tea is priced at £39.00 per person or upgrade to a Champagne Afternoon Tea for £49.00.

    Located in the heart of Mayfair, London Hilton on Park Lane is a charming destination to visit at any time of year. Situated minutes away from the hustle and bustle of The Strand and the West End’s famous bars and landmarks, it is the ideal venue to escape during London Fashion Week.

    For more information, visit or call 020 7208 4022 to make a reservation.


    February 14, 2017


    It’s that time of year again, and London Fashion Week is looming. Its big sister, New York Fashion Week, is already underway, and the innovations and surprises just keep coming over in the US. But if you can’t make it over the pond and you want to know more about what to expect from the UK’s fabulous version, this is your guide. Take a look at what we’re expecting – as far as anything can be expected during London Fashion Week – and start making plans. You don’t want to miss a thing.

    Street Style Fashion at NYFW featuring our mini vienna bag.
    Photo Credit:



    Until 2015, London Fashion Week was held at the iconic and really rather beautiful Somerset House. It had been something of an institution in the fashion industry, and was the place where designers longed to be. It was a ‘one day when I make it’ kind of place. That all changed three seasons ago when Brewer Street Car Park in Soho became the mane venue. However, don’t go there for the 2017 show; you’ll need to go to The Store Studios at 180 Strand instead. Mixing up the venues can be a good thing, making it all the more exciting and new for designers and the public alike. It remains to be seen what The Store Studios does actually have in store, but there’s no doubt that the London Fashion Week organisers, the British Fashion Council, know what they’re doing – it’s going to be gorgeous. Florian London will be showcasing our AW17 Collections at the Designer Showrooms, so be sure to look out for a weak preview of our AW17 Collection.



    Soon! With just under a week to go, London Fashion Week runs from 17th to 21st February. It coincides with New York Fashion Week for just one day, allowing for a run over between the two on 17th. After that, it’s pure London, and the number of influencers, designers, bloggers, and press who attend will be in the stratosphere. This is the place to be if you know fashion. It’s theplace to be if you want to know fashion. To be honest, it’s the place to be full stop.

    Style traveller editor Bonnie Rahkit at London Fashion Week with the 'Mini Vienna' bag in print.



    London Fashion Week is a ticketed event if you want to be in with the bigwigs on the front row. They get tickets pretty much automatically, but for bloggers who want to mingle and get a good story, you can enter the online registration and, if you’re lucky, you’ll be allocated a ticket that will give you exclusive access to the great and the good.


    No ticket? No problem! The London Fashion Week Festival is a fringe event that means everyone can take a look at what’s going on. There are catwalk shows, discussions about industry trends, information about designers, plus the chance to buy some of the most stunning designer pieces, if you’re that way inclined. This is fast becoming the ‘must go to’ event of the London Fashion Week period, and it gets more and more interesting every year. Go!

    Florian London will be present at London Fashion Week Festival and we would love to see you there. You can get 20% off tickets to the event using code ‘DESIGNER'

  • 5 minutes with So Loretta

    June 29, 2016

    You do such a great job. Have you studied or are you self taught? If so where did you study?

    I am self taught.  Like most little girls I loved to draw girls in pretty dresses.  My style evolved from there.

     Why did you choose fashion/beauty illustrations? What attracted you to it?

    I studied fashion design in school but it was really fashion illustration that I loved.  There is a different feeling when you see an illustration versus the actual product, but mutually they both capture the eye and makes you think "I want that."

     Could you tell us a little about your creative process when starting an illustration? How long does it take to complete a growing?

    Depending what I am drawing, it could take me anywhere from 20-30 hours.  It also depends how much color I want to add and if I want a painting or a simple chic look.  I always start off by laying out a plan- Is there a background?  Will there be people?  I look for inspiration and start from there.

    What motivates, inspires and influences you?

    Everything from magazines, other artist, and ev
    en movies.  When I look at other people's work I often try to figure out the technique and draw inspiration there. Whether I'm traveling or watching a show I am always looking for inspiration.

    You use colours in your illustrations, what is your approach to colour? Do you follow a colour scheme or just follow your instincts?

    I follow my instinct.  Usually I think of what "vibe" I want to portray.  Is it pretty? Edgy? Should I use more colors or only focus on few? Who would like this type of piece?

  • BLOGGER OF THE WEEK - Kristina Bazan

    February 14, 2016

    Founded in 2011 by Kristina Bazan and her partner James Chardon, Kayture is the most
    influential blog in Switzerland, and one of the biggest names worldwide thanks to it’s vast
    international reach.

    According to teen vogue, Kristina is « singlehandedly making Geneva, Switzerland, the French-
    speaking fashion capital of the world with her je ne sais quoi”.

    Kristina is wearing multiple hats: influencer, model, stylist, creative director, and most recently:
    singer. Constantly traveling around the world with her partner in crime James, Kristina shares
    her passion for fashion, beauty and lifestyle, each day with millions of loyal readers, opening a
    window to her dreamy, luxuriant and colorful world.

    Kristina Bazan with her Florian London Mini Vienna Bag in grey


    Krisitna Bazan with her Mini Vienna with personalisation Initials - KB

  • Spotlight on Annabelle Fleur of VivaLuxury

    January 28, 2016

    Annabelle Fleur founded the style blog VivaLuxury, the product of her long-time love affair with fashion.
    Fleur says her style is inspired by art, travel, and film.

    She was a computer programmer prior to delving into fashion full-time. Proving that brains,
    beauty, and a spot-on sense of style go hand-in-hand, the Los Angeles–based woman behind
    Viva Luxury has amassed an undeniably enviable fan following.

    Over the years, Fleur has learned to take more risks when it comes to fashion. “Now I am
    always open to new things, whether it’s embracing a bolder color palette or trying something
    I wouldn’t normally go for.”

    It’s no surprise that her favourite Florian London piece is the
    ‘Hand Painted Bite Me’ Vienna Tote!





  • Rising Blogger & Stylist..Temi Otedola

    January 19, 2016

    Rising Blogger & Stylist..Temi Otedola

    Rising fashion blogger - Temi Otedola,  'history of art’ student at University College London while running her blog - takes time out from her busy schedule to speak to us…….


    Can you tell us a little about yourself
    My name is Temi Otedola. I am 19 years old and currently a full time university student and run a personal style blog,
    What inspired you to start your blog
    As a Nigerian blogger living in London I've always found fashion inspiration from both environments but couldn't quite find a fashion blog that showcased both influences. I've known for a long time that I wanted a career in fashion and really wanted a  platform to express my personal style and experiences. 
    What is a typical day in the life of JTO Fashion?
    I'll usually get up early to write some posts for my blog or go to the gym to get my energy up for the day ahead. I'll then go into University for the entire afternoon, stopping for lunch or coffee with friends. My evenings are dedicated to blogging whether it be writing posts, styling for an upcoming shoot, or attending meetings. I'll then finish off some uni work and finally unwind with a movie or some light reading.

    Many bloggers today solely blog for a living. What drives you to maintain a life as a stylist and also studying full-time? (i know you mentioned you study  full-time? what are you studying?)
    I'm currently studying History of Art at the University College London. It's really important for me to continue studying because although things are really taking off with my blog I would really love to also work in the art industry in the future and I think it's important to be as educated in the field as possible. After my first degree I'll be going straight for a Masters in Contemporary African Art.
    What’s something people would be surprised to learn about you?
    I love vintage shopping. It's honestly one of my favourite past times. I could spend hours rifling through racks of clothes and then finally find a to-die-for Chanel jacket from the 70s. It's always worth the wait!
    What has been your biggest ‘pinch me’ moment since launching JTO Fashion?
    I would say hands-down being featured in British Vogue. It's been a dream of mine since I was little so to be in a full spread only one year into the JTO Fashion journey is mind blowing! I'm still pinching myself.

    What’s your favourite accessory you can’t live without?
    My Isabel Marant wristwatch. It's understated but still incredibly chic.
    How do you spend your time outside blogging?
    I love visiting art galleries and I try to see at least one exhibition per week. In general, I spend any spare time I have working or with friends and family.
    What are your must have essentials in your bag?
    My Smythson diary, a good book, iPhone charger, and Eve Lom lip balm.
    What Florian London bag most fits your style?
    I would say that the Hand Painted Vienna is just so me! I think fashion should be fun and I love adding tongue-in-cheek touches to my outfits. Life is too short to look boring!

  • Meet Emily Luciano

    January 12, 2016

  is founded and curated by Emily Luciano living in Ottawa, Ontario.
    The Blog has been going for about 11months and within that time Emily has managed to
    engage over 70,000 followers on Instagram. We caught up with her to find out what inspired her
    to start blogging….


    1. Can you tell us a little about yourself?

    I am 21 years old and have been blogging for a little over a year now and have been
    doing this full time for a few months now.

    I have a twin sister and with the support of my family they help me photograph my outfits
    and what not when needed. Primarily it is my boyfriend who takes 90% of my photos for
    my blog and instagram.

    2. What inspired you to start your blog

    I was inspired to start my blog from a few bloggers I followed on instagram before I even
    tried to do it for myself and after posting outfit photos, I gained a following slowly but
    surely and now I am so thankful to have the engagement I have now from only starting
    a good 11 months ago.

    3. What is a typical day in the life of Emily Luciano?

    I would say that a typical day is constantly checking my emails to see what new projects can
    be set up, emailing lots to other companies to establish collaborations together and
    photographing many outfits a day so that I have enough to use on those rainy days where
    you cant post from the terrible lighting. ( I need to post everyday or else I feel guilty and it
    drives me crazy! lol )

    4. What’s something people would be surprised to learn about you?

    I think people would be surprised about how young I am and how far I have already come
    in such little time and that I am from Ottawa, Ontario which many think I live in Europe
    somewhere or NYC.

    5. What has been your biggest ‘pinch me’ moment since launching

    It would have to be travelling around Europe from my blogging benefits and being able to
    see everything I have always dreamt of visiting one day!

    6. What’s your favourite accessory you can’t live without?

    I cannot live without a purse, I mean what would an outfit be without a cute purse to
    complete the look.




    7. How do you spend your time outside blogging?

    I am a very casual person apart from blogging most days you will catch me in cozy clothes
    and have my hair up and ready to tackle errands around town.

    8. What are your must have essentials in your bag?

    I always have my sunglasses, wallet, lipstick, and a pack of gum.

    9. What Florian London bag most fits your style?

    My favourite Florian London bag is the black perforated satchel purse. It really is the
    perfect purse because it goes with absolutely any outfit! I am obsessed!


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