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    February 14, 2017


    It’s that time of year again, and London Fashion Week is looming. Its big sister, New York Fashion Week, is already underway, and the innovations and surprises just keep coming over in the US. But if you can’t make it over the pond and you want to know more about what to expect from the UK’s fabulous version, this is your guide. Take a look at what we’re expecting – as far as anything can be expected during London Fashion Week – and start making plans. You don’t want to miss a thing.

    Street Style Fashion at NYFW featuring our mini vienna bag.
    Photo Credit:



    Until 2015, London Fashion Week was held at the iconic and really rather beautiful Somerset House. It had been something of an institution in the fashion industry, and was the place where designers longed to be. It was a ‘one day when I make it’ kind of place. That all changed three seasons ago when Brewer Street Car Park in Soho became the mane venue. However, don’t go there for the 2017 show; you’ll need to go to The Store Studios at 180 Strand instead. Mixing up the venues can be a good thing, making it all the more exciting and new for designers and the public alike. It remains to be seen what The Store Studios does actually have in store, but there’s no doubt that the London Fashion Week organisers, the British Fashion Council, know what they’re doing – it’s going to be gorgeous. Florian London will be showcasing our AW17 Collections at the Designer Showrooms, so be sure to look out for a weak preview of our AW17 Collection.



    Soon! With just under a week to go, London Fashion Week runs from 17th to 21st February. It coincides with New York Fashion Week for just one day, allowing for a run over between the two on 17th. After that, it’s pure London, and the number of influencers, designers, bloggers, and press who attend will be in the stratosphere. This is the place to be if you know fashion. It’s theplace to be if you want to know fashion. To be honest, it’s the place to be full stop.

    Style traveller editor Bonnie Rahkit at London Fashion Week with the 'Mini Vienna' bag in print.



    London Fashion Week is a ticketed event if you want to be in with the bigwigs on the front row. They get tickets pretty much automatically, but for bloggers who want to mingle and get a good story, you can enter the online registration and, if you’re lucky, you’ll be allocated a ticket that will give you exclusive access to the great and the good.


    No ticket? No problem! The London Fashion Week Festival is a fringe event that means everyone can take a look at what’s going on. There are catwalk shows, discussions about industry trends, information about designers, plus the chance to buy some of the most stunning designer pieces, if you’re that way inclined. This is fast becoming the ‘must go to’ event of the London Fashion Week period, and it gets more and more interesting every year. Go!

    Florian London will be present at London Fashion Week Festival and we would love to see you there. You can get 20% off tickets to the event using code ‘DESIGNER'

  • 5 minutes with So Loretta

    June 29, 2016

    You do such a great job. Have you studied or are you self taught? If so where did you study?

    I am self taught.  Like most little girls I loved to draw girls in pretty dresses.  My style evolved from there.

     Why did you choose fashion/beauty illustrations? What attracted you to it?

    I studied fashion design in school but it was really fashion illustration that I loved.  There is a different feeling when you see an illustration versus the actual product, but mutually they both capture the eye and makes you think "I want that."

     Could you tell us a little about your creative process when starting an illustration? How long does it take to complete a growing?

    Depending what I am drawing, it could take me anywhere from 20-30 hours.  It also depends how much color I want to add and if I want a painting or a simple chic look.  I always start off by laying out a plan- Is there a background?  Will there be people?  I look for inspiration and start from there.

    What motivates, inspires and influences you?

    Everything from magazines, other artist, and ev
    en movies.  When I look at other people's work I often try to figure out the technique and draw inspiration there. Whether I'm traveling or watching a show I am always looking for inspiration.

    You use colours in your illustrations, what is your approach to colour? Do you follow a colour scheme or just follow your instincts?

    I follow my instinct.  Usually I think of what "vibe" I want to portray.  Is it pretty? Edgy? Should I use more colors or only focus on few? Who would like this type of piece?

  • BLOGGER OF THE WEEK - Kristina Bazan

    February 14, 2016

    Founded in 2011 by Kristina Bazan and her partner James Chardon, Kayture is the most
    influential blog in Switzerland, and one of the biggest names worldwide thanks to it’s vast
    international reach.

    According to teen vogue, Kristina is « singlehandedly making Geneva, Switzerland, the French-
    speaking fashion capital of the world with her je ne sais quoi”.

    Kristina is wearing multiple hats: influencer, model, stylist, creative director, and most recently:
    singer. Constantly traveling around the world with her partner in crime James, Kristina shares
    her passion for fashion, beauty and lifestyle, each day with millions of loyal readers, opening a
    window to her dreamy, luxuriant and colorful world.

    Kristina Bazan with her Florian London Mini Vienna Bag in grey


    Krisitna Bazan with her Mini Vienna with personalisation Initials - KB

  • Spotlight on Annabelle Fleur of VivaLuxury

    January 28, 2016

    Annabelle Fleur founded the style blog VivaLuxury, the product of her long-time love affair with fashion.
    Fleur says her style is inspired by art, travel, and film.

    She was a computer programmer prior to delving into fashion full-time. Proving that brains,
    beauty, and a spot-on sense of style go hand-in-hand, the Los Angeles–based woman behind
    Viva Luxury has amassed an undeniably enviable fan following.

    Over the years, Fleur has learned to take more risks when it comes to fashion. “Now I am
    always open to new things, whether it’s embracing a bolder color palette or trying something
    I wouldn’t normally go for.”

    It’s no surprise that her favourite Florian London piece is the
    ‘Hand Painted Bite Me’ Vienna Tote!





  • Rising Blogger & Stylist..Temi Otedola

    January 19, 2016

    Rising Blogger & Stylist..Temi Otedola

    Rising fashion blogger - Temi Otedola,  'history of art’ student at University College London while running her blog - takes time out from her busy schedule to speak to us…….


    Can you tell us a little about yourself
    My name is Temi Otedola. I am 19 years old and currently a full time university student and run a personal style blog,
    What inspired you to start your blog
    As a Nigerian blogger living in London I've always found fashion inspiration from both environments but couldn't quite find a fashion blog that showcased both influences. I've known for a long time that I wanted a career in fashion and really wanted a  platform to express my personal style and experiences. 
    What is a typical day in the life of JTO Fashion?
    I'll usually get up early to write some posts for my blog or go to the gym to get my energy up for the day ahead. I'll then go into University for the entire afternoon, stopping for lunch or coffee with friends. My evenings are dedicated to blogging whether it be writing posts, styling for an upcoming shoot, or attending meetings. I'll then finish off some uni work and finally unwind with a movie or some light reading.

    Many bloggers today solely blog for a living. What drives you to maintain a life as a stylist and also studying full-time? (i know you mentioned you study  full-time? what are you studying?)
    I'm currently studying History of Art at the University College London. It's really important for me to continue studying because although things are really taking off with my blog I would really love to also work in the art industry in the future and I think it's important to be as educated in the field as possible. After my first degree I'll be going straight for a Masters in Contemporary African Art.
    What’s something people would be surprised to learn about you?
    I love vintage shopping. It's honestly one of my favourite past times. I could spend hours rifling through racks of clothes and then finally find a to-die-for Chanel jacket from the 70s. It's always worth the wait!
    What has been your biggest ‘pinch me’ moment since launching JTO Fashion?
    I would say hands-down being featured in British Vogue. It's been a dream of mine since I was little so to be in a full spread only one year into the JTO Fashion journey is mind blowing! I'm still pinching myself.

    What’s your favourite accessory you can’t live without?
    My Isabel Marant wristwatch. It's understated but still incredibly chic.
    How do you spend your time outside blogging?
    I love visiting art galleries and I try to see at least one exhibition per week. In general, I spend any spare time I have working or with friends and family.
    What are your must have essentials in your bag?
    My Smythson diary, a good book, iPhone charger, and Eve Lom lip balm.
    What Florian London bag most fits your style?
    I would say that the Hand Painted Vienna is just so me! I think fashion should be fun and I love adding tongue-in-cheek touches to my outfits. Life is too short to look boring!

  • Meet Emily Luciano

    January 12, 2016

  is founded and curated by Emily Luciano living in Ottawa, Ontario.
    The Blog has been going for about 11months and within that time Emily has managed to
    engage over 70,000 followers on Instagram. We caught up with her to find out what inspired her
    to start blogging….


    1. Can you tell us a little about yourself?

    I am 21 years old and have been blogging for a little over a year now and have been
    doing this full time for a few months now.

    I have a twin sister and with the support of my family they help me photograph my outfits
    and what not when needed. Primarily it is my boyfriend who takes 90% of my photos for
    my blog and instagram.

    2. What inspired you to start your blog

    I was inspired to start my blog from a few bloggers I followed on instagram before I even
    tried to do it for myself and after posting outfit photos, I gained a following slowly but
    surely and now I am so thankful to have the engagement I have now from only starting
    a good 11 months ago.

    3. What is a typical day in the life of Emily Luciano?

    I would say that a typical day is constantly checking my emails to see what new projects can
    be set up, emailing lots to other companies to establish collaborations together and
    photographing many outfits a day so that I have enough to use on those rainy days where
    you cant post from the terrible lighting. ( I need to post everyday or else I feel guilty and it
    drives me crazy! lol )

    4. What’s something people would be surprised to learn about you?

    I think people would be surprised about how young I am and how far I have already come
    in such little time and that I am from Ottawa, Ontario which many think I live in Europe
    somewhere or NYC.

    5. What has been your biggest ‘pinch me’ moment since launching

    It would have to be travelling around Europe from my blogging benefits and being able to
    see everything I have always dreamt of visiting one day!

    6. What’s your favourite accessory you can’t live without?

    I cannot live without a purse, I mean what would an outfit be without a cute purse to
    complete the look.




    7. How do you spend your time outside blogging?

    I am a very casual person apart from blogging most days you will catch me in cozy clothes
    and have my hair up and ready to tackle errands around town.

    8. What are your must have essentials in your bag?

    I always have my sunglasses, wallet, lipstick, and a pack of gum.

    9. What Florian London bag most fits your style?

    My favourite Florian London bag is the black perforated satchel purse. It really is the
    perfect purse because it goes with absolutely any outfit! I am obsessed!



    January 6, 2016


    “I’m Rebecca Laurey, the girl behind the blog. The twenty-something voice of this personal style diary called Raspberry & Rouge,
    where I capture my experiences in fashion, lifestyle and travelling”.



    “For me this is an outlet through which I can share daily tips and inspirations,
    also blogging for Vogue (NL) on a weekly basis – as a part of their blog network.
    I have worked in fashion and marketing in the past, taking all those experiences with me”



  • Personalise your Florian London Bag & Make it truly your Own

    December 8, 2015

    Personalise your Florian London Bag


    Make it truly your Own

    Add your initials or name to your favourite Florian London handbag and make it truly your own…we offer personalisation services on classic Florian London handbags and our hand painted limited edition range.



    Creating your Monogrammed Florian London Bag


    1. Choose your Florian London handbag to be mongrammed

    2. On the product Page, above the quantity tab – tick the box next to the ‘ Add personalisation’ text

    3. Choose Gold or Blind Emboss – you can add up to 6 characters

    4. Add your order to your shopping cart and complete checkout

    5. Our team will get in touch to confirm the monogramming instructions.

    6. Please allow up to 5 working days to receive your mongrammed bag.

    Please Note: We only offer Hot Foil Stamping on leather handbags



    Personalising your Hand Painted Order

    Adding your initials or name to your hand painted Florian London bag is complimentary.

    1. Simply email our Customer Service Team – info@florianlondon with your Order number (within 24hours)

    2. This email should confirm your personalisation instructions

    3. Please note that personalisation would only be accepted if an email is submitted within 24hours of placing your handpainted order

    4. Our Team will reply to confirm your personalisation request

  • How to style your Florian London Bag by Fashion Bloggers

    November 18, 2015


    Nada Adelle opts for the Eleanor Doctor Tote in white and styles it with a ribbed bodysuit and Tulle Skirt…





    Nikita of Meet me in Paree opts for the Mini Vienna in Pink. She styles it with a Blue dress & statement shoes - very Parisian - we love it…


  • Florian London pops up in Lagos (Africa’s Emerging Fashion Giant)

    November 7, 2015

    Florian London pops up in Lagos (Africa’s Emerging Fashion Giant)

    On the 1st of November 2015, Florian London teamed up with Nigeria’s leading fashion destination ‘the Polo Avenue’ in Lagos Nigeria,

    The event gave customers of both Polo Avenue and Florian London the opportunity to purchase exclusive pieces of Florian London's existing collection in its entirety including the very latest additions, unique one-off pieces whilst previews of next seasons were in exhibition. The limited edition hand painted range was an instant hit.

    Why Nigeria? And why now – as the continent's most populous nation, Nigeria's monumental scale helps to position it firmly in the centre of a much wider fashion stage covering virtually all-demographic cohorts.

    As our creative Director put it – ‘to ensure the growth of Florian London internationally, it is essential that the brand is introduced to Africa’s leading Fashion capital.

    Images from the Event

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